Overview
Job Purpose and Summary
Marketing Activation Specialist continuously creates the market and increases sales conversion of Canon products and services both on channel and customer level. This is achieved through marketing tools and activities within omni-channel environment, and in line with both the European and local customer journey.
What we give
– Developing and executing 360 Category Marketing Plan in line with sales and marketing objectives and strategic priorities.
– Marketing budget management.
– Improving brand presence and campaign execution across trade through excellence in omnichannel planning, execution and tracking in alignment with the annual marketing priorities.
– Leading and implementing channel specific marketing strategies and plans for assigned retailers
– Continuous evaluation of all activities and marketing KPIs, ROI optimization.
– Trade partners meetings and joint activities planning to support business development;
– Event management and support.
– Agency/ vendor management
– Channel and Customer Intelligence – auditing and providing feedback stakeholders on competitor activity, channel and customer insights to improve the customer journey and sell out.
What we ask
3-4 years of experience in the field of marketing
Fluent English
Polish native
Very good organizational and communication skills
Proactive and agile with business approach, strong in building relationships both internally and externally
Knowledge and understanding on how to effectively build and drive communication across multiple online and offline touchpoints to drive sell-out
Strong analytical thinking (ability to combine data from multiple sources, set priorities, analyse in structured way and come up with logical conclusions)
Experience in B2B marketing will be a plus
You will need
We need people who can achieve the exceptional by working collaboratively, who have the courage to risk new ways of doing things and the ability to see the world the way their customers see it. We’re looking for creative problem-solvers like you, someone who can ensure Canon stays ahead in an ever-changing world.
Further Information
Have we piqued your interest? We look forward to meeting you soon!
