Overview
Senior Marketing Executive – London, N1C 4AG, United Kingdom
A Day in The Life
Reporting to the Marketing Director, you’ll be responsible for the planning and execution of legacy artist marketing plans, engaging new audiences across key marketing channels & partnerships to drive fan growth as well as retain and engage existing audiences.
You will be asked to lead on projects, ensuring a collaborative and fully integrated plan that is delivered on time and to budget. You will be a key part of a team reimagining the way audiences discover and rediscover their favourite music, tapping into culture to build on and enhance an artist’s legacy.
Delivery of marketing campaigns:
- Across pre-agreed projects, lead the project to ensure the delivery of a collaborative and fully integrated plan. Responsibilities include helping the group define key objectives and strategies, producing project updates and leading key meetings.
- Look after artist marketing campaigns driving maximum commercial return.
- Produce marketing plans & campaign updates and ensure the project is delivered on time and to budget.
- Measure and assess metrics pre, during and post the campaign, using both consumption and digital data, to inform progress and adapt activity.
- Create strategic alignment with cross-functional teams including Repertoire Development, Audience Development, creative content, planning & insight and commercial ensuring that effective marketing activity is fully integrated in the overall plan.
- Build content plans and manage content production tailored to different channels and audiences, ensuring messaging aligns with the overall communication strategy for a project
- Develop pioneering campaigns that use storytelling to culturally connect with new fans & super fans alike.
- Deliver fully integrated plans across social & digital, retail, eCRM, influencer activity, advertising, PR & promotions to maximise campaign impact where relevant.
- Work closely with artists and their management teams & sell-in resulting marketing plans
- Develop impactful & effective creative assets with the creative content team & external agencies as appropriate.
- Work with Universal central departments to augment plans & increase effectiveness.
- Deliver post-campaign reports to inform future campaigns.
- Build relationships with marketing teams in other global markets, seeking opportunities to collaborate and deliver fully integrated international marketing campaigns.
- Manage relationships with independent PR & promotions agencies to elevate our artist’s profile across Press, TV & Radio.
- Working with our media agencies develop advertising plans across TV, OOH, Radio digital incl. influencer marketing.
- Manage relevant artist showcases and events.
- Support where needed across superstar artists in campaign planning.
- Manage project marketing budgets under the direction of the Director of Marketing.
Skills & Experience
You’ll need
- A passion for music; with a strong appreciation for rock, indie, alternative legacy artists
- An understanding of marketing a record for release
- A versatile approach to marketing, gained from working across marketing campaigns for a leading record label, brand or agency, that has played a role in shaping culture.
- Strong digital experience across multiple channels.
- To be a great communicator with influencing skills and experience conveying creative ideas and plans to key stakeholders.
- A proven track record developing marketing lifecycle campaigns moving audiences from awareness to engagement to superfans.
- To have a collaborative nature and get energy bringing people together.
- To be comfortable in a fast-moving, constantly evolving environment and you have the maturity to bring stability to challenging situations.
- A keen eye for detail.
- Strong project management skills.
- Excellent relationship-building and relationship-management skills and the ability to deal with difficult situations with tact and diplomacy.