Overview
Senior Analyst
Chancery Lane, London,
Company Description
At Digitas, we harness the power of connection to make positive impact everyday. We have a relentless focus on creating connections to help our clients’ businesses grow, connecting diverse people, ideas and expertise in innovative and exciting ways.
We are making positive impact with our amazing clients, through our capabilities in Consulting, Products & Platforms, Customer Engagement and Digital Media.
Part of Publicis Groupe, and a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies, we’re proud to work with some of the world’s leading brands.
Digitas. Experience the power of connection.
Our Commitment
Digitas is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.
Job Description
We are looking for a Senior Data Analyst to join Digitas and play an active part for one of our most significant OnePublicis accounts.
As part of our longstanding, global relationship, we help our clients to find actionable insights, measure media effectiveness and set benchmarks against key KPI’s across a range of marketing channels.
Spanning the whole of EMEA, we are looking for a Senior Analyst who brings curiosity, attention to detail and a passion for insights in everything they do. You will be experienced and knowledgeable on web & App analytics, working with platforms such as Adobe Analytics as well as Google Analytics (GA 360 & GA4) and Branch.
Key aspects:
- Independently own and deliver high quality insights to the internal media team and client. Ability to deliver quality and accurate reports such as PCAs, measurement plans with support of senior leadership, focusing on actionable recommendations (the “so what”).
- Become an SME in web analytics and the go to person for core insights and reporting. Consistently demonstrates ability to identify key issues and objectives based on internal and external needs and drivers
- Has a curiosity when it comes to data, always going beyond the brief, seeking new insights, deepdiving into the data and looking for opportunities to support the clients media spend.
- Supports larger internal projects such as QBR’s and deeper insights working as a team to provide accurate and insightful data.
- Regularly looks ahead to potential opportunities or roadblocks and is able to share those with leadership when applicable.
Qualifications
To be successful in this role you will need:
- Adobe Analytics experience
- Google Analytics experience
- Branch Analytics experience
- Experience with reporting tools preferred (Looker, Tableau, PowerBI, etc)
- Experience in analytics in the digital media landscape including paid social, programmatic, search and more.
- Knowledge in paid media KPI’s, and onsite conversion tracking, 3rd party research tools.
- Track record of extracting insights from data & using them to tell compelling stories to clients
- Management & coaching of junior team members
Additional Information
Digitas UK has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS – Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
- HYBRID WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday.
- AGENCY DISCOUNTS, onsite gym, and discount in our Publicis-Owned Pub – “The Pregnant Man”
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with employees being office-based on Mondays and two other days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
#LI-Hybrid
