Calling all rule-breakers, innovators & fun-loving self-starters! Are you smart, sassy & scrappy? Do you love to laugh out loud? You’re just what we’re lookin’ for, Gorgeous!


We’re Benefit Cosmetics, the indie beauty brand-turned-prestige powerhouse under leading luxury products group Louis Vuitton Moet Hennessy. Founded in 1976 by twins Jean & Jane Ford in San Francisco, today we’re in 59 countries with more than 3,000 BrowBars & 6,000 trained service experts worldwide. At Benefit, we believe laughter is the best cosmetic, because when we’re laughing & having fun, that’s when we’re our most beautiful. We’re known to work smart & laugh hard. Sound like you? You’ve come to the right place! 


Benefit Cosmetics have an exciting opportunity available for a Sales Development Manager to join the team, leading the South West Region.

As a confident and dynamic individual, you will maximise all sales opportunities throughout a geographical area by developing and coaching the Account Managers and Beauty Consultants. Leading by example, your strong people management skills will assist you in driving the business in Approx 15 Stores across your Area (Bristol, Oxford, Swindon, Bath, Newbury, Trowbridge). Main responsibilities include monitoring and analysing sales, managing performance, recruitment, training and development and new store openings.




Retail Sales

  • To discuss retail sales targets for each store with the Account Managers and monitor and analyse weekly / monthly / quarterly retail sales to ensure actual in line with forecasts.
  • Analyse new product sales ensuring all opportunities are being maximised.
  • Analyse and assess productivity ensuring that all teams are using Training practises.

Training and Development

  • Identify and meet training needs on the area liaising with Regional Sales Manager and Training Manager where needed for additional training support.
  • Increase Area performance by continually coaching and developing the team of Account Managers and Beauty Consultants.
  • Ensure all team have regular Store Visit forms completed with measurable objectives.


  • To build and retain good relationships with our Retailing Partners ensuring that we are all working towards shared goals and best practice, and that we maximise their support in the field.

New Store Openings

  • Liaise with Marketing to ensure that all new stores are supported. • Discuss FTE for every new store with Regional Sales Manager and recruit the positions in good time.
  • Meet with all New Store Management with the Regional Sales Manager prior to opening to present the brand, philosophy etc • Ensure that the New Store Opening Check list is used, when opening new accounts and the critical path is adhered to, with particular emphasis on recruitment.


  • Hold quarterly meetings with Account Managers to ensure that all new processes are implemented and best practice is being followed.
  • Speak daily to Regional Sales Manager gaining guidance and coaching on dealing with business issues and reflecting on the day’s achievements.
  • Liaise with wider Field team and Head Office, ensuring that people are kept informed of what they need to know.


  • To ensure that all retail expenditure is in line with budget.

Responsible for: Approx. 15 Stores


Qualifications :


  • At least 5 years commercial retail experience
  • Strong People Management Skills
  • General Employment Law Knowledge
  • Good Commercial Awareness & Business Acumen
  • IT Skills – Excel Intermediate
  • Works well under pressure and to deadlines
  • Excellent Communication Skills
  • Strong Problem Solving / Analytical Skills
  • Good attention to detail
  • Good Planning & Organisation skills
  • Strong Negotiation and Influencing skills
  • Ability to motivate and lead a team


Job Type: Permanent Full-Time
Location Detail: 116 The Mall, Cribbs Causeway Shopping Centre, Patchway, Bristol, Avon, BS34 5UP

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