Overview

INTRODUCTION

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.  

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

JOB PURPOSE

Lead all day to day strategic development of campaigns as part of go to market calendar and manage product marketing efforts across campaigns and product stories.

 

RESPONSIBILITIES

Work in partnership with Marketing Director to define strategies for all moments on go to market calendar

Leverage insights from best practice, competitive analysis, consumer data and previous campaigns

Connect with key business partners eg merchandising to ensure campaign strategies meet business needs

Collaborate with all marketing functions: ensure plans are on strategy, that channels have sufficiently supported the product and brand priorities and have sufficient content to meet their needs

Connect with regions to ensure that they have clear visibility of short and long term plans, and that strategies for campaigns and product marketing meet their needs

Build a strong and productive relationship marketing channel teams, project management and art direction

Define product priorities for all marketing moments working in partnership with merchandising and styling

PERSONAL PROFILE

  • Strong and effective communicator
  • Exceptional organisational skills
  • Committed team player
  • Excellent attention to detail/follow up
  • Professional approach to all work and office situations
  • Interest and enthusiasm for marketing, branding, technology and digital communication
  • Interest in community and culture marketing

 

FOOTER

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

 

Posting Notes: United Kingdom || Not Applicable || London || MARKETING || CENTRAL – SPONSORSHIPS AND PARTNERSHIPS || n/a ||

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